join the collective

the perfect framework to elevate YOUR personal brand

Make no mistake, YOU are the brand! Local is the powerful platform built to amplify it with style, systems, security and service provided to you with the same level of care that you deliver to your clients. It’s the perfect accessory completing your image of delivering an exceptional client experience.

Elevate your game with an epic suite of top-notch plug-and-play marketing and user-friendly tools that help you stand out in an effortless and impactful way. We enjoy sharing the space with some of the best minds in our industry, retirement and wealth building opportunities, health insurance, getting paid day of closing, and some of the best tech built for ease. If you would rather be in front of clients instead of Canva, enjoy the indie brokerage vibe with national reach, and crave autonomy yet connection you should be here by now. 

Proud to be affiliated with The Real Brokerage, where we enjoy a human centered, tech-forward approach with the tools and growth opportunities needed to serve clients at a higher level. Our very own Erin Primrose brought this awesome company to the Oregon market to create relevance and opportunity to fellow agents in our ever-changing industry. Think of it like a central nervous system that puts our needs first so we can focus 100% on the experience of home buyers and sellers. What’s your vision for the next chapter? Looking forward to helping you make it happen!

We are a collection of high-quality and respected local real estate pros who enjoy the charm of an indie brokerage with the expansive reach and resources of The Real Brokerage, the fastest growing and publicly traded real estate firm in the US and Canada. Clients love the authenticity and personal touch of our brand, while agents benefit from Real’s industry-leading tech, vast national network of top producing agents, and unparalleled support. Our unique model empowers you to build a strong local presence while remaining competitive on a larger scale. From in-person collaboration to virtual masterminds or from our physical office space and Skool community to connections in the “cloud”, you can plug in on your terms and schedule.
 
It’s an honor to deliver the best of both worlds to agents, seamlessly blending the boutique presence with powerhouse innovation and capabilities. We are Local + Real.
 
🔗 Want to be part of something that lets you go big while staying true to your roots? Send an email to [email protected]

It’s no secret – there is some really fugly real estate marketing out there! Image matters, and we only get one chance to make a first impression whether a for sale sign or online. Local agents enjoy next-level marketing that not only looks incredible, but also built subtle enough to elevate YOUR personal brand. You’ll have what you need from day one with access to a full marketing suite with everything from curated social media templates to polished digital assets and branded print materials. Hit the ground running with “For Sale” signs, business cards, e-mail signature, open house signage, and a monthly e-newsletter to keep clients engaged. Our custom Bear Printing portal offers branded plug & play templates for flyers, postcards, door hangers, and more. Tap into impactful and beautiful marketing that empowers you to focus on what you do best – serving clients.

🔗 Ready to stand out as the local pro? Shoot us a message at [email protected]

The most economically efficient brokerage + brand

Local’s agent avatar is one who knows their time spent selling real estate is WAY more lucrative than on Canva, or searching and creating content to stay engaged with their audience. As a Local Collective member, you will unlock set-it-and-forget-it systems and marketing from day one, freeing you up to focus on the most valuable return on your investment of time. If time is money, an agent curating what we provide would cost at least 5x the collective contribution of $500 per month. Local Collective is the most economically efficient and high-value option for agents who don’t want to quit their day job or hire an in-house marketing and ops team. 

Real’s model is simple: keep more of what you earn while enjoying top-tier resources, a national network, and support to scale your business. If you participate in growing a network of other great agents, the cost to be part of the brokerage and the brand will be offset through revenue share earnings.

One of the major perks is that we get paid on the day of closing. Once your file is broker-approved and closed, payment is sent directly to you by escrow either by wire or check. Our transaction coordinators get paid the same day too, ensuring everyone sees the rewards of their work without delay. It’s efficient, transparent, and designed to keep your focus on clients and opportunities, not waiting or tracking down commissions. It’s pretty rad.

🔗Ready to empower your business and your bottom line? Shoot us a message at [email protected]

Here you will find a collection of driven and reputable pros in real estate who seek ownership of our own practices, and offer varied strengths, styles, and levels of expertise. Whether it be for a coffee date for two or a group get-together, we keep it meaningful yet light-hearted.

At Real, we enjoy sharing space with over 20,000 amazing, hard-working and kind agents led by top-notch industry thought-leaders across the US and Canada. Local presence with national reach—it’s the best of both worlds if you ask us! Our very own Erin Primrose recognized how exceptional this brokerage is and brought Real to Oregon in May 2021, diving deep to learn everything behind the scenes. Today, she remains actively involved in advisory groups, bringing a wealth of knowledge, influence, and expertise to the scene.

In addition to our fantastic managing broker team at Real, we have several former managing brokers in The Collective who enjoy acting as a sounding board, bouncing ideas around, and providing educational insights on relevant topics. Between the incredible support offered at Real, and the collaborative environment within The Collective, agents feel supported and empowered at every turn.

We’re committed to maintaining a professional, inclusive space where everyone leads from a place of kindness and hard work, feels respected, and has the room to focus on their unique goals in life and business. To keep things positive and productive, we set aside personal politics, hot-button issues, and religious views, ensuring that our interactions remain drama-free and centered on collaboration and success in real estate.

🔗Looking to surround yourself with smart and cool people? Shoot us a message at [email protected]

We have tested nearly every tool on the market and distilled it down to a powerful, easy-to-use toolkit that helps agents run their biz more efficiently with ease. In the spirit of making life better for agents, here are just a few of the tools included or available with a deep discount offered as part of the Local + Real membership.
 
RealScout: If you’re looking to save your clients from getting caught in the webs of search sites who sell their information, you will love this top-rated collaboration tool that keeps them engaged with YOU as their agent. Instead of fielding and sharing links from competitor sites, you can scout properties and communicate together in real-time via the mobile app or desktop. With features like reverse prospecting, you will be able to serve Seller clients better by identifying agents who have buyers looking for similar properties. Market activity reports also keep current homeowners engaged with your content, strengthening your position as their consistent source and resource for information. Each agent gets a website with IDX (connected to the MLS) as seen HERE, featuring a search bar with lead capture that is directly connected to the MLS and displays recent sales, bio and contact information. Choose to use it as a standalone site or integrate it with an existing website.
 
Sphere: A smart, easy-to-use CRM designed to help us stay engaged with the people we have worked with and want to work with. Do you have all your contacts in one place? Sphere brings client engagement and business planning into a single tool. Its timeline feature keeps us on track throughout every step of a transaction, ensuring nothing falls through the cracks. Sphere tracks key activities to help us meet our business goals, and helping to remember important details like transaction milestones, client birthdays, anniversaries and more. With calendar and email sync, it keeps everything organized and up-to-date in one tidy place. It’s an efficient way to stay connected with our clients, sphere and referral partners without the hassle of spreadsheets and sticky notes.
 
reZEN: Technology so intuitive, it doesn’t require a manual. Real Brokerage’s reZEN app brings all of the tools that Real offers into one streamlined platform, making it easy to stay organized and focused. From the palm of your hand (or via desktop) you can collaborate in real-time or watch one of the 30+ live learning and mastermind sessions held each week via Real Academy, track financials like commission earnings and cap progress to see exactly where you stand with your goals, and more. Managing transactions is a breeze where you can start transactions and upload documents, make adjustments like adding partners or referrals, and communicate with the broker with just a tap. This app puts agents in control of the details, simplifying everyday tasks so we can stay focused on growing our business and building relationships.
  
If you’re into lead gen and management, Real’s partner Lofty (formerly Chime) offers an all-in-one suite with a powerful IDX website, robust lead capture, and a sophisticated CRM to keep every interaction organized. This tool helps you to effortlessly manage your pipeline from one place, while its customizable IDX site enhances your online presence and brings in new leads. If you prefer Lofty over RealScout and Sphere, this alternative is included as part of your Local membership. 
 
This dynamic set of tools takes the guesswork out of organization and client engagement, freeing up your time to nurture relationships and your business with more joy and less hassle. If you have a tool that you love and can’t live without, we would love to hear about it/create a custom plan around your needs.
 
🔗 Ready to work smarter, not harder? Shoot us a message at [email protected]

Whether helping someone find a home they love or guiding them through a sale during big life transitions, the difference we make every day goes far beyond “selling real estate.” The people we serve and contributions to the community, weave together to create the fabric of what it truly means to be local. 

If you could choose one neighborhood to be the “go-to” agent, which one would it be? Our agents are empowered to become trusted experts in their communities to create a reputation so strong that their name (and personal brand) becomes synonymous with local expertise and professionalism.

With a growing network of incredible agents across the metro area, we’re developing a powerful cross-referral network of Local Guides. Like a “patchwork quilt” of neighborhood specialists, our agents live, work, and give back in their communities. Many of our agents have already mastered the art of building referral-based businesses, and remain eager to share their insights with fellow agents who looking to do the same.

🔗Would you love being the go-to local pro in your neighborhood? Shoot us a message at [email protected]

If the thought of changing brokerages feels overwhelming and has kept you in place longer than you’d like, that might be exactly how your current brokerage designed it.

We believe your brokerage should feel like a great relationship, not a bad marriage. Every tool we offer at Local is designed to be independent, so you can take it with you and keep building your personal brand, even if circumstances change.

If you’re tied down by an email domain or using tools that restrict your freedom, it’s time to break free. Whether it’s exporting contacts from an outdated CRM or transferring data and deals, we offer hands-on support to ensure a seamless transition at every step. It’s time to truly “own YOUR biz” and operate with the freedom you and your clients deserve.

🔗Ready to take the leap? Shoot us a message at [email protected]

Realtors don’t get benefits…until now that is! We are grateful every day to have partnered with Real, a brokerage that is truly committed to supporting our professional, financial and personal well-being. Our agents have access to eight income streams beyond traditional commissions, including stock awards and willable revenue share helping to build a legacy based on connection, great service and hard work.
 
Real Wallet provides immediate access to capital between closings, allowing for financial flexibility and stability in between commission checks. And because health matters, Real provides comprehensive and affordable health insurance options for agents and their families, ensuring added security to focus fully on our career and life goals with added peace of mind.
 
🔗 Excited about the idea of benefits and building your own legacy? Shoot us a message at [email protected]

Plug in when you want. Check out when you want.  

You deserve the autonomy to run your business your way, paired with tools and opportunities to connect when it feels right for you. Our partnership with Real provides access to an extensive, on-demand network of top agents across the US and Canada who provide ongoing inspiration, mentorship, and growth opportunities.

Locally, we offer weekly opportunities to connect and grow through office hours, in-person gatherings, and virtual meetups. Whether broker tours, continuing education sessions, Real events, client gatherings, or sponsored local happenings, there’s opportunity in every corner to curate what works for your goals and schedule. 

🔗Ready for the world to be YOUR oyster? Shoot us a message at [email protected]

Real splits, cap, fees & incentives

$249 Sign up fee

$12,000 (full cap) or $6,000 (half cap) per year | 85/15 split
(example: $10,000 commission = $8,500 to agent & $1,500 to Real)

$750 annual brokerage fee paid from first 3 transactions per anniversary year

$30 BEOP fee per transaction

After cap is met, there is a $285 transaction fee + BEOP fee ($315/transaction total)

+ CLICK HERE for the ways Real rewards us just for doing what we do

For agents like us who love a local indie vibe, we’ve got your back…

Explorer: $250 per month Brand and brokerage agnostic 
Join us at Skool for done for you content, community and collaboration

Guide: $6,000 per year in addition to Real with no upfront costs
$500/month on a subscription basis OR 10% out of commissions until $6K cap is met

Wayfinder: Take advantage of half-cap status ($6,000) at Real with 10% Collective Contribution out of commissions (Note: there is no cap on Local Contributions for this option so pencils out for GCI of less than $200K)

Click HERE for a list of offerings